After a lot of hard work, you have written an e-book. You have a cover, a PDF version and a sales page. Congratulations! Now what? You want to sell it, of course. But why would anyone pay to read what you have written? Will they think it is worth the money? How will they even know your e-book exists? The simple and sad answer is: They won't. Not unless you create some excitement and separate your precious creation from the crowd. I'm not going to take the time going into detail about all of the standard ways to promote your e-book such as: Write Articles. You probably already know that you have to write articles to be distributed through article directories so that ezines and web sites will publish it and include a link back to your sales page. Get Listed in Search Engines. See above. Distributing your articles through article directories can help you get into search engines and help you gain link popularity. Pay-Per-Click Ads. Yes, they might work, but they might not. Be very careful or you will spend a lot of money very quickly with little to show for it. Getting frustrated yet? Don't give up. There is a way you can promote your e-book and give it value, all at the same time. You can have an audio version of your ebook recorded for you by a professional and it won't cost thousands of dollars to get it done. If you had an audio version of your e-book, it would: 1. Get Valued. Your e-book would instantly and automatically gain perceived value. All of the bestsellers in the book store have audio versions. 2. Drive Sales. You can give your audio version as a great bonus with the sale of your e-book. This will drive sales. 3. Find A New Audience. You can sell downloads of your audio e-book on eBay, iTunes, and soon on Amazon.com. There is a whole, separate audience out there who would not read an e-book but they sure would listen to one. 4. Become A New Profit Center. Sell your audio e-book on CD through the mail or in-person at conferences. 5. Attract Attention. You can put audio samples of your e-book on your sales page to create interest. If you agree that an audio version of your e-book could increase your business but you don't have a lot of money to spend on a professional recording, start your research at http://www.HearYourBook.com. |