For centuries marketers have known and respected the power of referral marketing. The truth is that it is referral marketing that really lifts a product to sensational success.

This is why entrepreneurs have always tried to use a wide range of different techniques to trigger off massive referrals. They have done this with the full understanding that with a useful product or service, one needs only a small spark to ignite the flame and power of referral marketing and open the floodgates of orders.

The web is a natural when it comes to referral marketing and blogs are the ultimate referral marketing tool. They have actually become the sensation they are today through linking to one another (if linking is not referral marketing, I dont know what referral marketing is.)

Online Evidence of The Power Of Referrals

Proof of the efficacy of referral marketing on the net is easy to find. This is one of the reasons why it is easier to make money from being an affiliate online than by starting your own brand new business. It is of course much more convincing for you to point folks to another site (send them referrals) than it is trying to sing your own praises.

Since the early days of Amazon.com, affiliate programs have taken off in a hurry to become the multi-million dollar online industry they are today.

Offline the same truth of the power of referral marketing has held true for centuries. This is why Public Relations and mentions in the media still get you a much higher response than an advertisement.

Blogs The Ultimate Referral Tools

Enter blogs and marketers have in their arsenal a weapon like no other that they have handled previously. Blogs are a referral tool and an advertising medium rolled into one.

For instance by simply getting a writer to launch an independent blog on a popular subject related to your product or service, you can end up with huge targeted traffic and a source that generates a steady flow of hot sales leads for your enterprise.

Blogging Techniques That Will Open The Flood Gates For You

Building up traffic to a new blog is not too difficult and there are various ways of doing this, which can be used separately or combined. You can get one or two major blogs or sites related to your blog topic to link to you, or you can use carefully selected keywords targeting popular but less-competitive search terms.

Once they have the traffic, all a blogger needs to do is give out useful, interesting information that will give them a good excuse to mention you or your product or service. This should be done in such a way that prospects will find it difficult not to bite and visit your site or even make a purchase.